Retailers from Macy’s to Gucci are building immersive experiences into their stores as they fight with Amazon and other online competitors for customers’ attention. But will the investment…
What does travel retail experience look like?
With the news that South Korean gateway is number one airport duty free sales location worldwide, it comes as no surprise that many brands and businesses are continuing to include travel retail as a k…
How to attract young retail customers
Last year’s Walker Sands Future of Retail study yielded promising news for brick and mortar retailers. Namely, many young customers actually want to shop in-store.…
3 ways to make profit on Amazon
When Shai Atanelov was hired by a company in the toys and sportswear space to improve its profitability on Amazon, its profit margins were close to 13%.…
Tencent’s ambition in converging social and e-commerce
Pin Duo Duo’s sudden popularity is no surprise to the e-commerce industry in China – leveraging social power to boost visibility among 1 billion active users on WeChat had been widely researched.…
Why do we need to embrace Experiential Retail?
It is no secret that traditional plug and play mall concepts no longer command their lofty status in the shopping ecosystem.…
10 things not to reveal in a job interview
Here are ten things to keep to yourself.…
Chinese Influencer Marketing: Why Chinese bloggers sell so well on social media
Chinese bloggers sell so well on social media like no KOL abroad. Why? This article answers this question from two perspectives: Chinese users and the commercialization of Chinese influencer marketing…
CASE STUDY SERIES : Wondering about a 1,020 sqft in Central?
This case study series, developed on different locations, shows how pop-up shops are a useful tool to test the market for new brands at a lower investment and risk, but also to experiment creative bra…
EXCLUSIVE : eCommerce in China. Be FASSST!
China is a very dynamic market, in constant evolution, and has reached such a size that it has now started to influence other markets as well. So, everyone should adapt to this new world order and… do…