The 618 mid-year shopping festival is now in full swing and is breaking more records, which seems to happen with every subsequent online shopping festival these days in China.…
Decrypting Bilibili’s influence power
Bilibili is a gateway to China’s young consumers and a bellwether for China’s youth culture, and a platform to build trust and affinity with young Chinese people.…
The top 100 retailers in Asia Pacific by Euromonitor
Here is the sneak peek of the top 10 retailers in Asia Pacific, according to Euromonitor International’s latest report Top 100 Retailers in Asia 2021.…
How China’s population is shaping marketing strategies
Let’s look at data.…
2020, the year of livestreaming
Besides Covid, the three terms that cemented themselves in the Chinese vernacular last year were PPE, lockdowns and livestreaming.…
Double Valentine’s Day, double happiness
As the attitude towards love and marriage has changed for the new generations, brands and retailers are depicting love in different ways to appeal to the new generations of consumers.…
Celebrating China’s Tourism Day: let’s hear from Booking.com
According to a Booking.com’s study, the trend of FAMILIARISTS NOT TOURISTS, staying closer to home and becoming familiarists rather than tourists will continue to increase its importance, with p…
The future of China is green
China has pledged peak emissions by 2030 and carbon neutrality by 2060.…
Luxury brands find future with ‘metaverse’
High-end fashion companies are reluctant to sell their products online, and they encourage customers to visit their boutiques and “experience” the brand in person to observe the craftsmans…
Luxury Spending in Asia Pacific: Beyond Coronavirus
The Coronavirus (COVID-19) global pandemic has had a serious impact on the global luxury market. According to Euromonitor International’s Luxury Goods 2021 edition, the global market shrunk by 15% in …