An award-winning creative agency, The General Store has counselled retailers on shaping holistic customer experiences since 2012. Retail in Asia speaks with Matt Newell, CEO at The General Store and a…
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Decrypting the Metaverse: Chapter XIV – Payments in the Metaverse
Dubbed ‘the future of the Internet’, it is no surprise that this year has seen big tech companies and financial institutions eyeing a slice of the metaverse pie. It is […]…
GCDS’ first NFT release allows you to adopt an alien baby
With the launch of its first NFT program, Italian fashion label GCDS enters the Web3 realm. Recently, the brand released a series of limited-edition Baby WIRDO NFTs, which grants members access to exc…
Decrypting the metaverse: Chapter XIII – Could B2B brands bridge the age gap in the metaverse?
While the world waits for younger generations to grow up to see how they’ll take to the metaverse, what about the current crop of adults? Could something drive them to take up headsets and enter virtu…
Decrypting the metaverse: Chapter XII – How green is the metaverse?
The metaverse, if seen solely as a virtual world where people can gather without leaving home, would seem like a boon for a net-zero future. Scaling back commuting and work travel would cut down carbo…
Decrypting the metaverse: Chapter XI – A list of hardware to prepare yourself for the metaverse
Brands are capitalising on heightened metaverse interest by developing more immersive accessories for consumers who are eager to explore digital worlds.
As the hype around the metaverse continues, har…
Decrypting the metaverse: Chapter X – Bringing NFTs into the real world
Alongside the rise of Metaverse, non-fungible token (NFT) has taken the world by storm as a powerful catalyst for digital transformation in finance. The virtual investment tool also opens up new oppor…
Decrypting the metaverse : Chapter IX – How are brands leveraging NFTs in China?
The news that the Chinese government dislikes and has banned cryptocurrency is currently dominating the media. Worried about maintaining social and economic stability, the East Asian nation banned spe…
Decrypting the metaverse : Chapter VIII – Let’s talk about cybercrimes in the metaverse
Investment in the metaverse, where people invest in virtual “land” on multiple platforms in hopes of benefiting from its incremental value, is rising in popularity. However, alongside this potential c…
Decrypting the metaverse: Chapter VII – How do retailers and the metaverse go hand in hand?
Considering how much the retail industry has transformed through the years, going in the metaverse merely looks like the next step in terms of innovation. Retailers have vested interest in paying atte…