Pin Duo Duo’s sudden popularity is no surprise to the e-commerce industry in China – leveraging social power to boost visibility among 1 billion active users on WeChat had been widely researched.…
Why do we need to embrace Experiential Retail?
It is no secret that traditional plug and play mall concepts no longer command their lofty status in the shopping ecosystem.…
10 things not to reveal in a job interview
Here are ten things to keep to yourself.…
Chinese Influencer Marketing: Why Chinese bloggers sell so well on social media
Chinese bloggers sell so well on social media like no KOL abroad. Why? This article answers this question from two perspectives: Chinese users and the commercialization of Chinese influencer marketing…
CASE STUDY SERIES : Wondering about a 1,020 sqft in Central?
This case study series, developed on different locations, shows how pop-up shops are a useful tool to test the market for new brands at a lower investment and risk, but also to experiment creative bra…
EXCLUSIVE : eCommerce in China. Be FASSST!
China is a very dynamic market, in constant evolution, and has reached such a size that it has now started to influence other markets as well. So, everyone should adapt to this new world order and… do…
10 trends to watch in 2018
Drawing on the macro-categories of global economy, consumer shifts, and changes in the fashion system, the BoF and McKinsey & Company’s The State of Fashion 2018 report defines the ten tren…
EXCLUSIVE : Top mistakes you have definitely made on Chinese social media
Watch the video and learn what not to do on Weibo and WeChat. …
RiA #10 Best Performing Brands 2017
Samy Redjeb, Bluebell Group development Director – one of the largest luxury and lifestyle distributors in Asia – gives his ranking of the most impressive brands in Asia for 2017.…
China’s Millenials and Gen Z to drive luxury sales by 2021
Millennials and Generation Z shoppers in China are set to become the biggest drivers of luxury consumption by 2021 as younger people continue to spend on high-end items with excess income.…