Influencer marketing : going small to grow big.…
How to get GEN Z?
“I think a lot of luxury brands are missing out, they think millennials are more important and they do not know how to target Gen Z,” Zhong says.…
A roundup of Hong Kong’s top KOLs, bloggers & influencers
Thinking about working with an influencer? Learn about Hong Kong’s top KOLs and inside scoop on their experiences in working with various brands!…
Tyco Retail Solutions releases the new 2018 Sensormatic® Global Shrink Index
Global shrink rate of 1.82 percent cost retailers nearly $100 billion in 2017, according to the findings of the study conducted by Tyco Retal Solutions in partnership with PlanetRetail RNG.…
Brands are turning to influencer marketing and duty-free too
A 2017 survey by statistics portal Statista found that 84 percent of Koreans are active social media users, and companies are taking that into account.…
Are KOLs still the key to consumers’ heart?
Some key opinion leaders have loyal followers, but with so many now on the scene, luxury brands might consider more creative ways to work with those who inspire.…
Subscription fashion: more Japanese renting clothes and bags
Fashion rental services are proliferating in Japan.…
Athleisure and fitness centers on track for further growth in Asia Pacific
A growing awareness of health and wellness is driving Asia Pacific consumers to adopt a more active lifestyle, which in turn is spurring growth in sales of related sporting goods and apparel, along wi…
Career development is key in talent retention
One of the biggest challenges nowadays is to retain talents. Here the result of a study conducted by BOF.…
The physical store is dead
Retailers from Macy’s to Gucci are building immersive experiences into their stores as they fight with Amazon and other online competitors for customers’ attention. But will the investment…