Beauty giant Coty has signed a new agreement with Italy’s Etro to produce and distribute the luxury fashion house’s signature fragrance lines and home scent collections beyond 2040.
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Under the new deal, the New York-based Coty will assume the development, production, and distribution of all Etro perfumes and fragrances, including Shantung and Paisley.
“We are delighted to announce our new alliance with Etro, an Italian luxury fashion house that is renowned for its timeless designs and relentless focus on quality. Etro is an iconic brand with a long-standing heritage of excellence that is reflected across every facet of its business,” said Sue Nabi, Coty’s CEO.
“This agreement further underscores Coty’s focus on fashion driven licenses with significant multi category potential which resonate with consumers in our key markets. We are excited to collaborate with Etro, building on the brand’s existing beauty offering and bringing its unique brand identity to life through new categories and launches.”
Coty and Etro will also work together to explore new categories and innovations to grow the brand’s beauty portfolio, according to a press release.
“This partnership with Coty marks another invigorating chapter for Etro as we continue to bolster the evolution of our beauty portfolio. The collaboration will enable us to leverage synergies between our companies while taking advantage of Coty’s expertise and industry leading capabilities,” said Fabrizio Cardinali, Etro’s CEO.
“We are looking forward to working with the Coty team to explore ways of developing our beauty presence in a way which is authentic to Etro, further strengthening our ability to meet the dynamic, and ever-evolving demands of our consumer across different markets.”
Founded in 1986 in Milan by Gerolamo Etro, Etro today boasts a full range of men’s and women’s ready-to-wear, accessories, home, fragrances and, starting in 2023, kids and eyewear collections. Originally family-owned, Etro has been controlled by L Catterton since mid-2021. In June 2022, the house appointed Marco De Vincenzo as creative director.
The Etro signing comes just days after Coty inked a new licensing deal with Marni, the renowned Italian luxury fashion brand which sits under parent OTB.