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Franck Marilly, new President and CEO for Shiseido EMEA

Franck Marilly, new President and CEO for Shiseido EMEA

Japanese cosmetic giant Shiseido has named its new CEO for the Europe, Middle East and Africa (EMEA) region, after it confirmed earlier in the month that Louis Desazars is set to leave the company to “pursue other interests.”

Franck Marilly has been appointed as President and CEO of Shiseido Group Europe, the Middle East and Africa (EMEA), effective January 1, 2018. Marilly will report to Shiseido Group President and CEO Masahiko Uotani.

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Marilly previously served as Managing Director Europe at Chanel’s Fragrance & Beauty division.

At Shiseido, he takes over from Louis Desazars, who has served in the role since 2015.

“Along his tenure at Shiseido Group, Louis made significant achievements and contributions such as initial development of BPI in Europe and in the United States and the successful brand development of Nars during his years in New York. Under his chairmanship in EMEA, he led the Shiseido Group EMEA new organization bringing the entities and brands within the region into ‘One Shiseido’ and directed the signature of a license agreement with the Italian fashion house Dolce & Gabbana,” said the company in a statement.

Frank Marilly will oversee all of the countries and local affiliates that make up the Japanese cosmetic group’s EMEA region. He will also take charge of the perfume labels Dolce & Gabbana, Fragrance Designer Brands (made up of Alaïa Paris, Elie Saab, Issey Miyake, Narciso Rodriguez, Zadig & Voltaire) and Serge Lutens.

Earlier in month, Shiseido published a third quarter net loss, despite notable growth for the first nine months of 2017. Shiseido said combined turnover over the nine months rose 17.4% to 731.2 billion yen, close to 6 billion euros.

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While the company recorded strong Asia revenues, particularly in Japan and China, European growth remained weak and sales slowed in the Americas, making up just 13.5% of total turnover.

Shiseido CEO Uotani announced that the company is aiming to be one of the top five players in the luxury sector in the EMEA region, and wants to achieve 9% global market share of the perfume industry in the next five years.