Retail in Asia

In Markets

Barker Wellness to make international debut with APAC entry

Barker Wellness plans to expand to Japan, Singapore, Hong Kong, the UAE, Australia, and Indonesia, marking its international and a homing in on the Asia-Pacific region.

SEE ALSO: Amorepacific expands its wellness business

The expansion is a pivotal moment for the American wellness brand, with the APAC region seen as a market of “substantial growth opportunity,” as well as being a “sizable market with a strong demand for health and wellness.”

The entry looks to also boost the vegan wellness brand’s sales and revenue, while diversifying the brand’s geographical presence.

“We are entering the Asia-Pacific region to embrace a new culture and connect with individuals who value health and wellness as much as we do,” said Travis Barker, founder of Barker Wellness Co.

“The appreciation for natural, vegan and cruelty-free products aligns perfectly with our values, and we are excited to introduce our premium wellness products to this market. We are not just introducing our products; we are entering this market to bring a lifestyle of holistic well-being, mindfulness and balance internationally.”

Exact details of the retail expansion into APAC were not disclosed.

“At Barker Wellness, we believe that true wellness encompasses more than just physical fitness; it’s about nurturing the mind, body, and spirit in harmony,” said Phillip Gillespie, CEO of Barker Wellness Japan and former executive at Goldman Sachs.

“We are thrilled to bring our innovative wellness products to the region, empowering individuals to lead happier, healthier lives.”

Founded by Blink 182 member Travis Barker in 2021, Barker Wellness is a cannabinoid-based vegan wellness company that provides premium grade products with formulas featuring broad spectrum CBD, CBC, CBN and CBG for the body and face.