Retail in Asia

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Levi’s opens revamped Kyoto store on Asia retail focus

Levi’s is deepening its retail footprint in Asia with the reopening of its Kyoto store in Japan.

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Located in the Teramachi Kyogoku shopping district and featuring the U.S. denim purveyor’s NextGen store format, the revamped Kyoto store now spans about 570 square metres across four levels, more than double that of its pre-refit size of 250.8 square metres across two floors. The store delivers an expansive product assortment from Levi’s including men’s and women’s apparel alongside iconic Levi’s staples such as the 501 range.

On the ground floor, visitors will find Levi’s Tailor Shop, an alteration, restoration and customization station where shoppers have the opportunity to make their Levi’s apparel truly own through embroidery, patches, pins, fabric paneling, and more.

Shoppers will have access to a variety of materials and customisation options exclusive to the location, including rare fabric from the famed Chingireya antique textile store, as well as patches designed by local illustrator Hideto Honda.

Levi’s will be releasing limited-edition products exclusive to the Kyoto store, including 501 jeans inspired by a pair specially customised by stylist and fashion director, Akio Hasegawa, and T-shirts featuring a silk-screened 501 calligraphy print drawn by artist Ryusuke Arise.

As for decor, the store draws inspiration from Kyoto’s history and culture in its décor, with lanterns made by historical Kyoto-based lantern makers Kojima Shoten, as well as decor elements made with kara-kami paper from long-established local brand Karacho.

“As we strive to cultivate lifelong denim fans around the world, we remain committed to bringing the best and fullest expression of the Levi’s brand to their doorstep, while delivering impactful and elevated shopping experiences that resonate with them,” said David Hamaty, General Manager for North Asia at Levi Strauss & Co.

“With the Kyoto store, we’ve built a unique experience representative of the culture and history of the city. We’re also bringing to life exclusive, hyperlocal customization options that will allow shoppers to tailor their Levi’s apparel to their specific taste and expression.”

In its most recent trading update, parent company Levi Strauss reported revenues of USD 1.5 billion for the third quarter on a reported basis, consistent with the prior year, with revenues held up by the U.S. denim brand’s Asia market.