Balenciaga has open a newly renovated space in the Japanese capital, Tokyo, specifically retailing the luxury brand’s men’s collections.
SEE ALSO: Balenciaga to bring co-ed fashion show to Shanghai this May
Located inside the Shinjuku Isetan department store, the reopened Balenciaga men’s store interior design follows the brand’s experiential ‘Raw Architecture’ concept, with intentionally rough structures and details such as simulated corrosion.
Signage—a suspended Balenciaga logo in discrete, white-lit lettering—sits back within the space’s open plan, on a concrete façade over a bisecting beam, while the cross- section mark glows from above, with pocket lighting along its top perimeter.
No doors or window panes separate the store from its relatively polished surroundings: brushed concrete floors resemble sidewalk tiles, while walls and shelving units are made of untreated concrete as well, creating the illusion of a liminal indoor/outdoor space.
Ceiling grids, industrial lighting systems, and other technical fixtures are visible overhead, while aged aluminum tables and recycled leather benches are patinated to simulate warehouse fixtures. Finally, LED-lined shelving and racks display latest men’s collections from the Kering-owned brand.
Inside, shoppers will find Balenciaga men’s ready-to-wear, shoes, bags, accessories, and eyewear collections, as well as exclusives. A jacket from Parisian label’s Summer 2024 collection is also exclusively available in Japan at this location.
The store relocations comes just four months after Balenciaga opened a new flagship store in Taiwan’s capital city Taipei City, opening inside the nation’s tallest building, Taipei 101.
Later this year, the French brand is taking its spring 2025 women’s and men’s collections to Shanghai on May 30; the first Balenciaga show on the mainland for creative director Demna, who was appointed to the top design role in 2015.