Retail in Asia has partnered with PARKLU to promote their report on beauty influencer marketing in China.…
Retail in Asia has partnered with PARKLU to promote their report on beauty influencer marketing in China.…
Taobao will leverage its livestreaming technology to help incubate 1,000 key opinion leaders in China’s countryside in an effort to boost rural development.…
China is in the midst of a five-year fitness plan outlined by the government that would, if successful, will see the nation spending 1.5 trillion yuan ($225 billion) on sports and fitness by 2020, wit…
Instagram sensation Baby Chanco, a one-year-old girl from Japan whose Instagram account boasts more than 300,000 followers, has landed a major campaign thanks to her perfectly coiffed hair.…
China’s Mr Bags, Tao Liang, talks about being a KOL and the country’s favourite handbag influencer.…
Marie Kondo is the queen of organization.…
Optical 88 has launched a new campaign to celebrate its 30th anniversary, telling the story of treasuring good memories among family members.…
Some key opinion leaders have loyal followers, but with so many now on the scene, luxury brands might consider more creative ways to work with those who inspire.…
What does the PR ecosystem look like in Asia?…
What is Douyin?…