To understand better the challenging Chinese market, Retail in Asia has met John Steere, President of MyMM, a joint venture between the Lane Crawford Group, Wharf Holdings Company and eCargo.…
To understand better the challenging Chinese market, Retail in Asia has met John Steere, President of MyMM, a joint venture between the Lane Crawford Group, Wharf Holdings Company and eCargo.…
Pin Duo Duo’s sudden popularity is no surprise to the e-commerce industry in China – leveraging social power to boost visibility among 1 billion active users on WeChat had been widely researched.…
Chinese bloggers sell so well on social media like no KOL abroad. Why? This article answers this question from two perspectives: Chinese users and the commercialization of Chinese influencer marketing…
Retail in Asia partners with MarketingPulse to contribute to the development of a platform of discussion for all the players in the creative industries. Enjoy Retail in Asia 40% discount!…
MarketingPulse is an integrated branding and marketing conference for global marketers, brands, advertising agencies, media, innovation professionals and enterprises to gather and share the latest mar…
Facebook wants to turn mindless, passive video consumption into “time well spent,” and now it is giving social media stars a powerful tool to foster communities around their content.…
MyMM, the app building a community of sophisticated fashion enthusiasts that can convert into social media influencers, and in turn, fuel sales.…
In what is essentially a delicate matchmaking game, collaboration between global brands and celebrities in China must be part of a comprehensive, long-term plan, and not just a spark that can be quick…
Influencers play a key role in driving sales in different sectors. Instagram likes often translates into sales. Here, a selection of the most notable Instagram accounts to follow for men who are luxur…
Chinese blogger Tao Liang, better known as Mr. Bags, posts consistently turn faithful fans into big spenders for luxury fashion brands.…