KOL marketing is rapidly replacing the role of traditional PR and advertising, it’s no wonder that some marketers are having a hard time adjusting, and its not uncommon for them to make major faux pas…
KOL marketing is rapidly replacing the role of traditional PR and advertising, it’s no wonder that some marketers are having a hard time adjusting, and its not uncommon for them to make major faux pas…
How luxury brands should adapt to new technologies to better connect with Chinese millennials and digital natives might be one of 2017 main topics.…
Luxury fashion brands marketing to China’s affluent consumers can no doubt benefit by leveraging the huge social media followings of local fashion bloggers.…
Looking to work with influencers or KOLs (key opinion leaders) for your marketing campaign? CEO & founder of ParkLu explains why it’s a good move to work with the rising stars of social med…