A cautious approach to premium food positioning could help companies siphon value-driven sales growth in rapidly growing emerging markets in Asia.…
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A cautious approach to premium food positioning could help companies siphon value-driven sales growth in rapidly growing emerging markets in Asia.…
The retail landscape and consumer expectations in Southeast Asia have evolved post-pandemic, with customer preferences shifting towards brands which provide unique experiences that are augmented by te…
Demographic, economic, and cultural factors are reshaping the longstanding family stereotype. The family unit is becoming smaller and with fewer children. Single-person and one-child homes are on the …
Increasing awareness of health and the environmental challenges facing the planet have led to accelerated action and investments by companies and governments. This is no different in the Asia-Pacific …
Creative and digital agency Branding Records has acquired majority stake of Digital To Asia, a Milan-based boutique digital marketing agency which specialises in marketing projects targeting Chinese c…
Organised by the Hong Kong Trade Development Council (HKTDC), the MarketingPulse and eTailingPulse returns to its physical edition on 15 March at the Hong Kong Convention and Exhibition Centre (HKCEC)…
Customer experience (CX) capabilities are set to play an important role in Southeast Asia’s retail and e-commerce landscape in 2023. A recent Sprinklr study found that social commerce would contribute…
Chinese consumers are eager to purchase luxury as a means of social advancement and self-differentiation. They are also highly accustomed to shopping during their travels, with over 70 percent of Chin…
Consumer buying behaviours have changed dramatically over the past years due to pandemic lockdowns and prolonged movement controls. As online shopping becomes mainstream, fraud has correspondingly mig…
As we approach year-end, this season is the final push for businesses to end the year on a high note, despite market volatility. Evidence of growth is beginning to appear, […]…