Retail in Asia


Semir enters Nepal market with two store openings

Chinese apparel brand Semir continues to forge ahead with its global expansion strategy, entering the Nepal market with two store openings earlier this year. The first Semir store opened in Kathmandu at the Civil Mall in February 2022. The second store opened at the Labim Mall in Lalitpur city in March 2022. Combined with its sister brand ‘Balabala’ that already has a shop at the Labim Mall, Semir now boasts over 300 square metres of retail space in the mall. 

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Source: Semir

Further three locations are set to open in 2022 bringing the total store number to five in its entry year with further development plans in place to capitalize on the early opportunities in this emerging market.   

Semir Civil Mall store – Source: Semir

Franchisee partner- Mr. Sandip and Mr. Uttam who are well-known distributors in Nepal – are confident in Semir’s fast expansion in the market. 

“We are delighted to bring the best of our Brand to the Nepalese customers with our latest 12th generation store design, providing a bright, modern shopping experience with a full range of fashion, basic, sports, home wear, accessories and shoes for the 18-35 age range customers” commented  Nichole Zhou, Semir International Director. 

Customer Shopping in Civil Mall – Source: Semir

“Semir believes in the potential of young adults, who are confident, creative and are looking for their own stage to play out their lives. Semir is proud to design and present comfortable fashion for the fast paced, diverse lives of these young customers, focusing on latest fashion trends combined with cutting edge performance fabrics for easy wear,” added Zhou.

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Founded in 1996, Semir currently boasts over 2,000 stores in mainland China and has a growing overseas presence with 25 stores in international locations. Global expansion continues at pace with additional stores set to open in its established markets and new markets across Southeast Asia and the Middle East later in the year.   

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