Retail in Asia

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ASOS taps Reliance Brands for India licensing deal

Reliance Retail has inked a new agreement with ASOS, with the retail giant licensing the UK firm’s brands in India.

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Under the long-term licensing agreement, Reliance Retail will be the exclusive retail partner for ASOS across all online and offline channels in India, and will introduce the British firm’s portfolio of fashion brand labels to the Indian market through a multi-channel presence via an array of retail formats, including exclusive brand stores, multi-brand store expressions, and digital commerce platforms.

“We’re excited to welcome ASOS into our fashion family, marking a significant stride in our dedication to bringing the pulse of global trends to Indian shores,” Isha Ambani, director, Reliance Retail Ventures Limited.

“This partnership reaffirms our status as India’s premier retail destination, ensuring our customers have access to the cutting-edge fashion styles they crave.”

The agreement is ASOS’ first country-wide exclusive retail partnership, and covers its ASOS and TopShop brands, among others.

“Our purpose is to give fashion lovers around the world the confidence to be whoever they want to be through access to the latest and best trends,” said José Antonio Ramos, CEO, ASOS.

“Together with Reliance Retail, we’re excited to be bringing some of our fashion-led own-brands to customers in India – including ASOS Design, one of the biggest British fashion brands on the planet.”

Reliance Retail is part of Reliance Industries Limited that operates an integrated omnichannel network of almost 19,000 stores and digital commerce platforms across grocery, consumer electronics, fashion and lifestyle and pharmacy.

Last year, the company reported a consolidated turnover of USD 37 billion and net profit of USD 1.3 billion for the year ended March 31, 2024.