Retail in Asia

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WHP Global inks distribution deal for Lotto in India, Australia

WHP Global has inked a new long-term license for Lotto with Agilitas Sport for the India and Australia markets.

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Under the agreement, Agilitas, an innovation-led sportswear and athleisure solutions platform, will have the exclusive rights to design, manufacture, promote, and distribute the Lotto brand in IndiaAustralia, and soon in South Africa.

Agilitas will distribute Lotto products through D2C online channels, brand EBOs, shop-in-shops with retail partners and online marketplaces from its first year of launch. Additionally, the objective is to bolster Lotto’s presence through consumer engagement, marketing, and partnerships with athletes and clubs. Simultaneously, Agilitas will also nurture grassroot talent and foster collaborations with designers, artists, and musicians, aiming to build lasting brand affinity among aspirational consumers.

“We are delighted to embark on this journey with Agilitas Sports,” said Stanley Silverstein, chief commercial officer at WHP Global.

“We are impressed by the expertise of the company’s founders in the sportswear and athleisure market, along with the comprehensive business model they have crafted at Agilitas. Their dedicated focus on the sportswear industry, and a profound belief in India’s promising future as well as other markets like Australia and South Africa, is in line with our core mission of growing the Lotto brand globally.”

Through this partnership, Agilitas aims to penetrate the markets and grow the Lotto brand exponentially, having recently acquired Mochiko – the country’s leading footwear manufacturer, scaling up its production and manufacturing solutions.

Under Mochiko, a dedicated factory has been established in Noida to manufacture Lotto. The company said it plans to over index and focus on delivering a “very high value proposition” with regards to cost to the consumer.

“We are excited to launch our first consumer brand license with Lotto. Through this license agreement, we will build and implement state-of-the-art manufacturing, cutting-edge technology, and design innovation for Lotto for its product development, in addition to marketing and retailing of the brand,” said Abhishek Ganguly, co-founder and CEO of Agilitas Sports.

“Agilitas will invest in a dedicated management team to grow the Lotto brand through product creation, design innovation, supply chain, branding, marketing, and channels of distribution. Our design and development team in Bangalore, brings together a wealth of experience in established global brands, enabling us to create relevant products that resonate with the Indian consumers. We aim to build an agile product creation cycle and supply chain which is vertically integrated from manufacturing to retail. This would enable us to react quickly to consumer insights and latest trends in an agile and nimble manner. As Agilitas Sports pursues profitable and sustainable growth, this collaboration is poised to make a significant impact on our business and the consumer markets under license.”

The acquisition of the Lotto license rights comes at a time when India is witnessing a boom in the sports performance and athleisure categories.

Founded in 1973 in Italy, Lotto is an established sports brand known for its innovative performance footwear, apparel, and accessories which feature the signature double diamond logo. With a longstanding connection to soccer, Lotto is currently worn by more than 40 soccer teams, over 300 professional soccer players, and more than 200 professional tennis players globally and is distributed in over 100 countries.