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Coty invests in India with Adidas Sports Fragrance, Kylie Cosmetics launch

Coty has announced the launch of its Adidas Sports Fragrance collection in India, just weeks after bringing Kylie Cosmetics to the Indian market.

SEE ALSO: Coty prestige sales continue to shine in Asia Pacific, China’s Hainan a bright spot

In collaboration with local distributor Beauty Concepts, the revamped Adidas Sports Fragrances collection is now available for India consumers, comprising a bodycare selection of Eau de Toilettes, deodorants, and shower gels. The new products feature vegan formulations housed in recyclable packaging, aligning with responsible consumption and environmental consciousness.

Adidas Sports Fragrances will be available at retailers nationwide, including Shoppers Stop, Nykaa, and other key outlets.

“We are thrilled to bring the adidas Sports Fragrances to India, offering consumers a unique olfactory experience that complements their active lifestyles,” said Rizwan Mulla, business development director, Coty India.

“With this new range, we aim to inspire and empower individuals to embrace movement, wellness, and self-expression.”

The debut coincides with the launch of Kylie Cosmetics in the India market. Launched in partnership with House of Beauty and Sephora, Kylie Cosmetics made its official debut on Sephora India’s website and in stores across the country on April 25.

The debut comes as the fragrance and beauty giant continues to invest in its prestige beauty portfolio and bolster its presence in high-growth markets such as India.

“We are thrilled to partner with House of Beauty and Sephora to introduce Kylie Cosmetics to consumers across India, further bolstering our footprint in an incredibly dynamic and ever-evolving market,” said Kristina Strunz, managing director, Coty Southeast Asia and India.

“Together with Kylie Cosmetics, we look forward to providing beauty enthusiasts across India with the opportunity to enjoy Kylie’s signature products and iconic collections, empowering their passion for creativity and experimentation.”

Founded in 2015 by Kylie Jenner, Kylie Cosmetics’ the Kylie Lip Kit sold out in less than a minute upon its debut. In 2020, Jenner sold a 51 percent stake of the business to Coty, with a focus on jointly building and further developing the beauty business into a global  brand.

In 2021, Jenner announced the relaunch of Kylie Cosmetics as clean and vegan. Today, the brand’s products are available through select brick and mortar retailers such as Harrods and Selfridges in the UK, Douglas in Europe, and Mecca in Australia along with a new direct-to-consumer websites.