Tiffany & Co. announced the launch of Tiffany Atrium, a social impact platform that advances opportunities for historically underrepresented communities. The platform’s mission is to create a more diverse and inclusive jewelry industry through commitment, leadership and learning — all of which is reflected in Atrium’s three core pillars: creativity, education and community. The name ‘Atrium’ is inspired by the Return to Tiffany® heart tag necklace, a nod to both the heart as well as the center room around which a house is built.
SEE ALSO : Tiffany & Co. partners with virtual influencer AYAYI
“We are thrilled to introduce the Tiffany Atrium platform, creating a centralized hub for our continued journey in the worlds of diversity, equity and inclusion,” said Anthony Ledru, Chief Executive Officer, Tiffany & Co. “At Tiffany & Co., we have a responsibility to enact positive change in our world. Tiffany Atrium will allow us to streamline and scale the necessary processes in doing so.”
To mark the launch of Tiffany Atrium, the House collaborated with American visual artist and community-builder Derrick Adams to design an original artwork, entitled “I Shine, You Shine, We Shine”. Tiffany & Co. will donate 100 percent of its benefit to The Last Resort Artist Retreat, an artist residency designed to provide healing and restoration to Black artists and cultural workers.
Tiffany Atrium will launch additional programming in the fall under the education pillar. The initiative aims to provide opportunities that support the long-term growth and development of students and institutions. Upcoming programs include:
- Tiffany & Co. Apprenticeship Programs: Eight apprentices will be identified through LVMH’s Métiers d’Excellence Institute (ME Institute) & New York State Craft Apprentice Program for a two-year rotational program at the House’s core facilities. Recruitment will focus on diverse, historically underrepresented communities to create opportunity and build an inclusive pipeline of talent.
- Tiffany & Co. and HBCUs: Educational and professional opportunities will be created for students in the creative arts and communications fields at select Historically Black Colleges and Universities (HBCUs) including USD 2 million pledge for the ‘ About Love’ Scholarship Program . The pledge is being made in partnership with the Shawn Carter Foundation and BeyGOOD. The company is also partnering with Harlem’s Fashion Row in support of the HFR ICON 360 HBCU Summit at North Carolina A&T University which strives to transform art and fashion programs at HBCUs across North America.
SEE ALSO: Nike launches a digital inspiration library
In addition, as a part of Atrium’s community pillar, Tiffany & Co. will focus on connecting employees, students and nonprofit leaders to grow and celebrate shared values and commitment to improving the world we live in. Tiffany Atrium will continue to partner with non-profit organizations including Free Arts, Ali Forney Center and Lower East Side Girls Club throughout the year.