Retail in Asia


Tiffany & Co. launches 2023 Chinese New Year campaign starring Eileen Gu

Tiffany & Co. has launched a new Chinese New Year campaign starring the house’s global brand ambassador, Eileen Gu.

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With Chinese New Year approaching and family gatherings and festive celebrations just around the corner, Tiffany celebrates the occasion with the Tiffany T limited edition, making it a perfect talisman for the Year of the Rabbit.

Bright gold and sparkle set the tone for the Chinese New Year, and Gu shines in the Tiffany T, Hard Wear, Lock and Knot Collections in the latest campaign images.

SEE ALSO: Bottega Veneta launches ‘Reunion in Motion’ campaign ahead of CNY

Following Gu’s win at the Winter Olympics earlier this year, Tiffany’s managed to rack up a huge amount of organic traffic by partnering with the Olympic medalist.  In addition to Gu, Tiffany’s foresight in spotting emerging talent has also been proven by the brand’s other work with Anya Taylor-Joy.