Retail in Asia

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Tiffany & Co. opens online store

Luxury jeweller Tiffany & Co. has launched its first-ever online flagship store in China on, Tiffany’s first online retail partner in China.

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With the tie-up, Chinese consumers will be able to access nearly 1,000 items from Tiffany & Co., including jewelry, diamond rings, home products, and perfume.

Tiffany & Co. will also launch items exclusive to JD, including Return to Tiffany Lovestruck Pendant and Time for Speed Race Car Clock, as well was the Tiffany Lock bracelet, 18k Rose Gold ring, earrings, and necklace to JD with exclusive packaging and all products in 12-month installments at 0 percent interest.

“We are thrilled to partner with Tiffany & Co. to bring its world-class luxury collection to our over 588 million active users in China,” said Kevin Jiang, President of International Brands, JD Fashion Business Group. “JD’s intelligent supply chain solutions, internationally-recognized logistics and fulfillment capabilities, authentic brand awareness, and customer service guarantee provide a quality luxury shopping experience for our customers and an optimal business environment for our partners.  We look forward to building upon this collaboration and working with Tiffany & Co. to further diversify our offerings and bring the brand’s creative and extraordinary designs to more Chinese consumers.”

Tiffany & Co. joins a bevy of luxury brands that have already launched on JD’s platform, including Louis Vuitton, Dior, Bvlgari, Fendi, Celine, Loewe, Givenchy, Berluti, and Rimowa.

The LVMH-owned Tiffany’s opened its first retail location in China in 2001. Since then, the luxury jeweler has expanded to nearly 50 physical stores across the country.