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All eyes on ICONSIAM, the 750,000sqm landmark development in Bangkok

Built by the Chao Phraya River, ICONSIAM is the most awaited landmark development in Thailand.

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Set to open the 9th of November this year the 750,000 square metre mega-
destination promises to bring immediate global attention to Bangkok and Thailand.

Mr. Supoj Chaiwatsirikul, Chief Executive Officer, ICONSIAM, said, “The opening of ICONSIAM will inaugurate in Thailand a completely new business model for destination development. ‘Creating shared value’ and ‘co-creation’ are the twin mantras of a revolutionary new approach to retailing and ICONSIAM introduces them both to Thailand, elevating to a totally new level our country’s offerings for both Thai residents as well as foreign visitors.”

ICONSIAM will open with an unprecedented line-up of 14 iconic flagship stores and the largest number of the world’s most premium luxury brands ever represented in a single development at opening.

The “ICONLUXE”, a 25,000 square metre luxury-glass pavilion, has been a highly demanded location by many ultra-luxury brands have to locate their flagships stores.

Located next to the river, the pavilion has the longest pillarless glass facade in the world.

The development will bring more than 188 ‘first-time-in-Thailand’ brands and store
concepts to Thailand that are ‘icons within Icon’.

Numerous active lifestyle brands will be introducing new concepts with Adidas opening its largest Adidas Original store in Asia, while leading UK sports fashion retailer JD will be opening its first store in Thailand. Nike will be opening its first store in Southeast Asia with a Kicks Lounge and will be offering an exceptionally wide selection of products.



“ALAND lifestyle concept store, COS fashion brand for men and women, and Naraya are all, also, opening their iconic stores at ICONSIAM, while H&M is readying to open its first triplex store, and Takashimaya – Japan’s venerable department store – its first store in Thailand with more than 170 first-time-in-Thailand Japanese brands,” Mr. Chaiwatsirikul said.

A budget of approximately Bht 1,000 million was estimated to be spent on the opening and launch arrangements around the opening period, including a substantial investment in international communications.

“Because ICONSIAM will be a showcase for the very best that Thailand has to offer and serve as a platform to propel Thai brands, products, artists, artisans, and Thai culture on to the global stage, we are investing heavily to make ICONSIAM globally visible. We want ICONSIAM to be a magnet for the country capable of drawing hundreds of thousands of international and local visitors a day, and to bring honour to Thailand,” added Mr.Supoj.

Moreover, the complex will have two luxury residential towers: “Magnolia Waterfront Residences”, a 70-floor luxury residence with 379 residential units, and “The Residences at Mandarin Oriental Bangkok, a 52-floor residence with 146 residential units. It is the first “Mandarin Oriental” branded residence in Southeast Asia and is one of Asia’s prime real estate developments.

Residents will be provided with amazing scenery along with Mandarin Oriental’s famous world-class services.