Singapore’s health and beauty retailer Guardian announces an exclusive partnership with Korea’s health and beauty retailer Olive Young to meet the rapidly increasing demand for Korean health and beauty innovations in Singapore.
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With this partnership, Guardian now brings together more than 200 beauty brands, in addition with its own brands, that make up an unrivalled collection of health and beauty offerings to choose from.
As the leader of K-Beauty wave in Singapore, Guardian was the clear choice for Olive Young to expand its offering beyond Korea. This partnership will also add to Guardian’s already extensive K-Beauty portfolio to meet the growing demand of quality Korean health and beauty offerings.
“The partnership is a natural alignment as we are both leaders in bringing together the best of Healthy Beauty and believe in helping our customers stay healthy and feel beautiful. With the strong demand in K-beauty, we are proud to share that we are the first retailer in Singapore to carry Olive Young offerings exclusively. This is a great avenue for us to introduce well-loved K-Beauty products at an accessible price point to continue our commitment in bringing first-to-launch, new and exclusive brands to our customers,” said Sam Kim, CEO, Group Health and Beauty, Dairy Farm.
“Olive Young is the outstanding number one K-Beauty Player. Thanks to the popularity of K- Beauty, I am honoured to have partnership with Guardian, a leading Health and Beauty retailer in Asia. Singaporean consumers are well known for being fashionable. Olive Young will continue to introduce more hip and trendy products, from cosmetics to daily necessities. Starting from this November, the latest K-beauty brands suggested by Olive Young will be continuously introduced in Guardian,” said Chang gun Koo, CEO of CJ Olive Young.
Four brands are selected to be rolled out in Singapore are cult health and beauty favourites, BOTANIC HEAL boH, Bring Green, RoundAround, and WAKEMAKE.
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To celebrate the collaboration, Guardian and OLIVE YOUNG launched an experiential and multi-sensory Guardian x Olive Young: K-Beauty Playhouse at ION Orchard B4 Atrium that was held from 27th November to 3rd December. The pop-up features thematic spaces inspired by the four new powerhouse brands.