Established by Korean millennial entrepreneur Hana Lee, Melixir wants to redefine K-beauty and is eyeing continued expansion into Asia following its launch in Korea, Singapore, Hong Kong, Malaysia, Th…
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K-Beauty brands’ fierce battle in the Indonesian Market
South Korean cosmetics brands are striving to gain ground in the Indonesian market, despite the fierce competition from Western and Japanese cosmetics brands. Statistics Indonesia (BPS) reports that t…
The Beauty Edit: Chapter II – EXCLUSIVE INTERVIEW with President and Managing Director of L’Oréal Hong Kong
L’Oréal Hong Kong is set to be the first beauty giant to turn into digital tech inventions, a milestone achievement for the company. L’Oréal has previously found much success with its campaigns, such …
K-beauty strengthens its presence in Vietnam
South Korea’s beauty items are hot in Vietnam, strengthening its dominance versus Japanese and European brands through digital channels.…
K-beauty exports rise 16% despite Covid-19
In a positive sign for the Korean beauty industry, South Korea’s cosmetics exports enjoyed a 16.1 percent year-on-year increase last year despite the coronavirus pandemic.…
Ginseng cosmetics brand Donginbi launches on Amazon
CheongKwanJang said it had officially launched its premium ginseng cosmetics brand Donginbi on Amazon’s US site.…
K-beauty brand d’Alba strengthens retail reach in U.S. with QVC&HSN deal
K-beauty brand d’Alba has partnered with television shopping channel QVC&HSN in the United States, in a bid to strengthen its global presence in the coming year.…
Korean beauty adds customization service
K-beauty has added on-demand service to make greater inroads into global markets.…
K-beauty expanding into new global markets
Domestic K-beauty businesses are spreading into various regions, not only big markets such as China and the U.S. but also rising markets in Southeast Asia and Europe.…
The Shilla Duty Free rebrands ‘Shilla Tipping’ to ‘Global Shilla Tipping’
The Shilla Duty Free is rebranding its widely popular mobile review platform from ‘Shilla Tipping’ to ‘Global Shilla Tipping.’…