Lotte Department Store is introducing its own running crew alongside a series of running-themed activations, as part of its strategy to capitalize on the growing Running Crew trend among Korea’s…
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Crocs enters Metaverse with Zepeto
On September 7, U.S. footwear maker Crocs Inc. announced its partnership with e-sports firm Gen.G for a new collaboration with Zepeto, the Korean metaverse app.…
Korean’s sentiment begins to thaw 3 years after the “No Japan” boycott
Korea’s positive sentiment toward Japan has returned to previously high levels last seen in 2019. The change was initially triggered by Japanese-imposed trade sanctions on Korea over historical confli…
Apple Pay to (finally) enter Korean market
It is expected that Apple Pay’s Korean services will start by the end of 2022, in collaboration with Hyundai Card, a local credit card issuer.…
South Korean fashion company LF opens eighth Vietnamese store
In order to expand its presence in the growing fashion market in Southeast Asian countries, LF Corp. opened its eighth Vietnamese retail store last Thursday. The store opened at Saigon Centre for its …
South Korea retail sales increased 10 percent in July
South Korea retail sales in July gained 9.7 percent year-on-year, on the back of an easing in Covid-19 restrictions and an increase in outdoor activities across the country, according to data compiled…
K-Beauty brands’ fierce battle in the Indonesian Market
South Korean cosmetics brands are striving to gain ground in the Indonesian market, despite the fierce competition from Western and Japanese cosmetics brands. Statistics Indonesia (BPS) reports that t…
Online payment for overseas purchases in South Korea increased 19.6 percent in Q2
In the second quarter of this year, Koreans made fewer overseas direct purchases online compared to the previous quarter because of the KRW/USD currency rate.…
Brace yourselves, the price of ramen is set to rise
Increasing food costs are set to lead to a price hike for ramen, Koreans’ favorite instant food. It probably would not have been that big of news for non-Korean consumers as World Food Data Cent…
How niche exactly is the niche perfume trend in Korea right now?
Niche perfume is leading the consumption trend targeting the MZ generation – a term widely used in Korea to describe the combination of Millennials and Generation Z. Due to the pandemic, the dem…