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Clarins to enter makeup space in India


French luxury cosmetics company Clarins, which sells skincare products in India will also foray into make up in India, Prisca Courtin, member of the board of directors of Clarins Group and the grand-daughter of founder Jacques Courtin-Clarins told ET.

The company, which clocked annual revenues of $2 billion will introduce its make up line next year and has partnered with Sanghvi Brands for its line of spas, which will be launched in hotels like W in Goa this week.

“India is one of the priorities for Clarins. We realised that make-up is extremely popular in India and keeping that in mind, Clarins is launching its make-up line in India in 2017.” — Prisca Courtin

Courtin leads the retail, spa and My Blend business for the company. The company manufactures skincare, cosmetics and fragrances and retails them through high department stores and select pharmacies. In India, it is present through 16 outlets.

Courtin said Sanghvi Brands is India’s largest spa company (with 30 operational locations and 60 signed locations) and has a very strong training infrastructure and corporate team to develop their spa business.

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“The Spa is spread across 14,000 sqft and is one of India’s largest spas. Each Spa by Clarins costs approximately $1.5million to $2million to build out. Each Spa by Clarins is expected to do annual revenues of between $600000 to $1million a year,” she added.

“Several high end hotels have approached us and we are looking at establishing the brand through W first. We hope to roll out 8-10 Clarins spas in association with luxury hotel chains in the next three to four years,” said Darpan Sanghvi, managing director at Sanghvi Brands.

Courtin said Clarins has tried to adapt to the nuances of the Indian market, and to cater to the Indian market needs it has introduced unique products not available in Europe, such as the Whitening range of products. According to Euromonitor International, demand for skincare products is expected to remain strong with sales expected to reach Rs 156 billion by 2020.

Globally, the company is working on a new retail concept and is planning to launch 100 new boutiques next year.

(Source: Economic Times)