In Markets

Lazada launches RedMart on its mobile app

RedMart

With RedMart has officially completed its move to the Lazada platform on 15 March, and customers can now enjoy a one-stop solution for all their shopping needs.

Those who buy their groceries online via RedMart now have access to more than 400,000 retailers in Lazada’s ecosystem, all within the same app and at redmart.lazada.sg. The move also makes Lazada the top eCommerce platform in Singapore in terms of traffic and product range.

SEE ALSO : Former Lazada executives to bring Vietnam’s retailers online

RedMart’s move is part of Lazada’s plan to become Southeast Asia’s biggest eCommerce ecosystem and offer customers the best selection of products across all categories. Combined with RedMart, Lazada has more than 165,000 grocery and supermarket offerings, more than any other grocer (retail or otherwise) in Singapore and Southeast Asia.

James Chang, CEO of Lazada Singapore, said: “Bringing Lazada and RedMart together is an ambitious project aimed at offering Singapore customers a platform to shop for all their needs more easily and conveniently. Customers can compare similar products across all the retailers in our ecosystem, shop for complementary offerings and benefit from having more payment options, such as the Lazada Wallet.”

“Since making the move, order volume generated via the new RedMart store on Lazada has been encouraging, with customer orders submitted in the first five days after the move (15-19 March) growing at a similar rate as on the previous platform. This shows that we have been successful in bringing together general merchandise and groceries to create a truly one-stop shopping experience. Lazada is now the top eCommerce platform in Singapore, offering more products and attracting more shoppers than
any other platform.”

Lazada will be rolling out a series of app updates over the next few months to further enhance the shopping experience for customers. “We are constantly looking at ways to improve the platform. We take our customers’ feedback seriously and want to ensure that we not only offer them the best selection of products, but also the best user
experience,” James added.

SEE ALSO : Lazada’s CEO jumps to Vestiaire Collective

Orders made on the new RedMart on Lazada will continue to be fulfilled according to customers’ chosen two-hour delivery slot between 7AM and 10PM, seven days a week including public holidays, while orders  with other Lazada sellers will be fulfilled separately.

LiveUp Loyalty Programme members will continue to enjoy free shipping on RedMart for orders over $40, and cashback benefits in the form of Lazada credits which can be used for any orders on Lazada, including for RedMart items.

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