Luxury beauty house Lancôme created an official flagship store on Douyin, China’s TikTok, on 13th May. Within ten days, sales had surpassed CNY 10 million (USD 1.5 million).…
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What is Helena Rubinstein doing right on WeChat that you aren’t?
In response to growing online customer demands, Helena Rubinstein utilizes private domains in WeChat and groups in WeCom to offer customers a tailored retail experience resulting in high customer enga…
Atome announces regional partnership with THG PLC
Asia’s buy now pay later brand Atome announced on 11th May that a regional partnership with digital-first consumer brands group, THG PLC, to offer buy now pay later checkout options across its websit…
Lazada launches Lazearth campaign
Ahead of Earth Day, Southeast Asia’s e-commerce platform Lazada launched a LazEarth campaign as part of the company’s commitment to support sustainable practices in the digital commerce ecosystem. The…
Zalora label enters the Indian market through Myntra
On 1st March, India’s fashion e-commerce platform, Myntra, announced its partnership with Zalora, Southeast Asia’s online fashion destination catering largely to the South East Asian marke…
Lotte continues investing in digital transformation
According to The Korea Times, Lotte Group will continue to expand investments into its e-commerce businesses, including urban air mobility (UAM) services and the Metaverse, despite its growing losses …
Rue Madame Fashion Group launches new online fashion platform
On 10th February, Rue Madame Fashion Group (RMFG) announced the launch of “The Eastlet”, an online fashion outlet in Hong Kong that features more than hundred brands from all over the world, includin…
CREA expands presence in Malaysia and names new CEO
Southeast Asia’s ecommerce enabler, CREA, is strengthening its regional presence and offerings with the appointment of fast-moving consumer goods (FMCG) veteran Katrina Neo as Chief Executive Of…
eTail Australia 2022 (15th – 17th February, 2022)
The future of retail in Australia lies in a hybridised, omni-channel purchasing journey! We’re excited to deep dive into what’s new, what’s next, and how to reach success in retail and eCommerce with …
Pattern establishes Singapore office to strengthen its presence in Asia
Pattern, the trade partner for global marketplace acceleration, has recently opened a new office in Singapore to serve as its strategic hub for operations across the greater Asia region.…