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Calvin Klein opens first lifestyle store in New Zealand

Calvin Klein announced the opening of its first Calvin Klein lifestyle store in  Queenstown, serving as the first lifestyle store to open from the PVH-owned brand in New Zealand. 

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Located in Rees St, the new 211-square-metre store offers a range of men’s and  women’s offerings across Calvin Klein underwear, Calvin Klein jeans, Calvin Klein performance, Calvin Klein kids, menswear and womenswear, as well as accessories and footwear by the U.S. fashion brand.

“The Calvin Klein brands…are connected by the intention and purpose of  elevating everyday essentials to globally iconic status,” said the company, in a statement.

“Each of the brands has a distinct identity and position in  the retail landscape, providing us the opportunity to market a range of universally appealing products to  domestic and international consumers with a variety of needs.”

Inside, the new Queenstown store’s design showcases the brand’s minimal and modern aesthetic with a palette of materials including metal, concrete and wood.

Alongside the minimal, maximal campaign images can be found around the store, reinforce the brand’s visual identity and promoting its latest offerings. 

Founded in New York in 1968, Calvin Klein has grown to become one of the world’s leading global fashion lifestyle brands. Acquired by PVH in 2003, the fashion brand clocked retail sales of approximately USD 9.3 billion in 2022.