Retail in Asia


POP MART debuts in New Zealand

POP MART, a global culture and entertainment company which is known for art toys and collectible toys, announced the opening of its first New Zealand store in Auckland on 22nd April.

SEE ALSO: China’s art toy company POP MART opens first UK store

Located at Queen Street, the commercial heart of Auckland’s CBD, the two-story site offers a range of POP MART’s art toy blind boxes series, such as Molly, Dimoo, SKULLPANDA, and The Monsters. The store also features an interactive area and a MEGA COLLECTION exhibition area, bringing an immersive and fun experience for local shoppers of all ages.

“We are excited to come to New Zealand and open our new store in Auckland, a world-renowned and beautiful city. With our well-designed store, we can connect with local art toy fans and consumers, bringing them a joyful and engaging shopping experience, and share the culture of art toys,” said Justin Moon, vice president of POP MART, and president of POP MART International.

The New Zealand store is the first official POP MART store in Oceania. In 2021, the company launched two Roboshops (toy vending machines) and a pop-up store in Australia. Earlier this January, the first European POP MART store opened in London. 

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The Beijing-based art toy brand, which was founded in 2010 by Wang Ning, operates in 23 countries and regions, including China, the US, the UK, Canada, Singapore, South Korea, and Japan.