Retail in Asia


H&M HOME to launch in India

H&M India announced the upcoming launch of H&M HOME with a digital store at and on the e-commerce platform Myntra during spring 2022. Furthermore, H&M HOME will be introduced via H&M India’s existing store in Ambience Mall, Vasant Kunj, through a shop-in-shop format.

SEE ALSO: H&M sales lift six percent in 2021

“We are thrilled to finally announce our upcoming launch in India, and we can’t wait to let our Indian customers in New Delhi and online experience H&M HOME. India is an interesting and promising market that holds substantial potential, and we are excited to be meeting its high demand for affordable interior design of great quality,” said Ida Lindahl, General Manager at H&M HOME.

The Swedish brand offers fashion-forward decor and accessories for every room and style. The assortment ranges from bedlinen and  dinnerware to diversified textiles merging modern design and quality with sustainability and affordable prices.

“Following a successful year in 2021, we are very excited to start the year with the launch of H&M HOME in India. There is a great deal of interest in interiors and design, and our customers have often asked for interior products in line with H&M’s business concept of ‘fashion and quality at the best price in a sustainable way’. We see huge potential in India and look forward to introducing H&M HOME to existing and new customers across the country.” said Yanira Ramirez, Country Sales Manager at H&M India.

H&M HOME was originally launched online in 2009. Today, H&M HOME is available in most H&M online markets, through standalone H&M HOME Concept Stores, and via shop-in-shops in H&M stores.

SEE ALSO: Asia’s first H&M Townsquare opens in Bangkok, Thailand

The exact launch dates and full details of the products, services, and experiences available in India will be communicated closer to the launch.