Retail in Asia


Prada reveals next CEO

Prada S.p.A announced on December 6 the appointment of Andrea Guerra to the role of chief executive officer of the Prada Group, effective January 26.

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At the Prada Group Annual Shareholders Meeting for the approval of the 2022 financial statements, Patrizio Bertelli will also be recommended as chairman of the board of directors of Prada S.p.A. and Paolo Zannoni will be recommended as executive deputy chairman of the board of directors of Prada S.p.A. and, at the same time, chairman of Prada Holding S.p.A.

Miuccia Prada is to remain creative director of Miu Miu and Prada (the latter together with Raf Simons) and board member, the Italian luxury fashion company added.

“This is a fundamental step we have decided to undertake, while completely engaged in the company, to contribute more to the evolution of the Prada Group and to ease the succession of Lorenzo Bertelli, the future leader of the group,” said Miuccia Prada and Patrizio Bertelli, in a statement on Tuesday.

“We thank Andrea Guerra for being willing to take the job, with the aim of achieving a steady and sustainable growth. Andrea Guerra, with his long professional experience, has shown entrepreneurial skills in businesses where the founders are present and engaged, blending their culture and the needs of a company continuously evolving and active on international markets”.

Guerra comes to Prada after stepping down as head of the hotels division at luxury goods giant LVMH, earlier this year.

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Prior to that, the executive was at eyewear firm Luxottica, where he served as CEO from 2004 to 2014. Here, he oversaw a more than doubling in sales at the spectacles manufacturer that has been producing and distributing eyeglasses under the Prada group’s Prada and Miu Miu brands since 2003, according to Reuters.