From 2nd April 2020, Raf Simons will join the Prada brand as co-creative director, working in partnership with Miuccia Prada with equal responsibilities for creative input and decision-making.…
Prada partners with UNESCO for sustainability education programme
Prada and UNESCO’s Intergovernmental Oceanographic Commission, the world’s foremost authority on ocean science, present an educational programme dedicated to sustainability and circular economy for a …
Prada and L’Oréal sign a long-term license agreement
Prada S.p.A. and L’Oréal announce the signing of a long-term license agreement for the creation, development, and distribution of luxury beauty products for the Prada brand.…
Prada x Adidas unveils first release
The first release – Prada for adidas Limited Edition – is an homage to adidas, championing an emblematic adidas Originals shoe – the Superstar sneaker, originally launched in 1969 an…
Prada partners with adidas
For the first time, Prada is collaborating with a leader brand in sportswear, adidas.…
Landlord in Causeway Bay cuts a rent of 44%
The landlord of Prada’s retail store in Causeway Bay is offering to slash monthly rent by 44 per cent for next year.…
Prada presents Re-Nylon
Prada launches a pioneering new project, Re-Nylon, introducing a sustainable line of iconic Prada bag silhouettes executed in a unique new regenerated nylon, ECONYL®.…
Prada Thunder pop-up store in Hong Kong
Introducing Prada Thunder, a new project which includes a selection of ready-to-wear, bags, shoes, and accessories for both women and men.…
Prada joins fashion’s anti-fur movement and targets 2020
After a targeted public protest and behind-the-scenes discussions with activist groups, the luxury group will stop using animal fur from Spring/Summer 2020 onwards.…
Comeback for Prada’s Linea Rossa
Italian fashion brand Prada relaunches its iconic Linea Rossa sportswear collection into the luxury market, some twenty years after it folded.…