YOOX NET-A-PORTER announced the next phase of its resale strategy as its luxury online menswear platform MR PORTER launches a new service in partnership with resale technology provider Reflaunt. Available to all customers based in the UK, US, Germany and Hong Kong SAR, MR PORTER RESELL launches for menswear, following the rollout of NET-A-PORTER’s womenswear resale offer in October 2021. The new service enables male customers to extend the lives of luxury pieces and contribute to a more circular fashion system.
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MR PORTER RESELL, a luxury resale destination for menswear, is now available for ready-to-wear, accessories, bags, jewellery, and shoes. EIPs (Extremely Important People) of MR PORTER can also benefit from a tailored wardrobe refresh service, in-person or virtually.
The launch marks the first time a leading online luxury retailer has introduced a dedicated service to resell menswear, a segment historically underserviced despite a rise in conscious shopping behaviours amongst men. Sustainability credentials now play a role in purchase decisions of more than three quarters of MR PORTER customers, with half already having started to explore resale.
This follows NET-A-PORTER’s womenswear resale offer, now expanded to Hong Kong SAR, Germany and the U.S., after its original U.K. launch. MR PORTER RESELL is available in the same four markets. Resale will also be available at THE OUTNET for both womenswear and menswear from April 2022, supporting the store’s original mission to redefine the luxury past-season discount model for online.
“Our resale services have been created to give designer pieces a second life. The incredible response we’ve seen to NET-A-PORTER’s offer to-date reflects the forward-thinking and environmentally conscious mindsets we see in our customers every day. Supporting the shift towards a more circular fashion system for menswear through MR PORTER RESELL marks an exciting and critical next step on our journey,” said Alison Loehnis, President, Luxury & Fashion, NET-A-PORTER, MR PORTER & THE OUTNET.
YOOX NET-A-PORTER’s partnership with Reflaunt connects NET-A-PORTER and MR PORTER customers to the world’s largest resale network. Its technology ensures a seamless experience through complimentary home collection or drop-off, digital product authentication, pricing recommendations and professional photography.
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“The launch of MR PORTER RESELL in the U.K., U.S., Germany and Hong Kong marks another bold step by YOOX NET-A-PORTER and Reflaunt in the resale space. The early success at NET-A-PORTER has proven the strong appetite for resale services and by extending it to menswear, YOOX NET-A-PORTER is quickly reaching the forefront of resale growth. Reflaunt is thrilled to tap into the huge potential of this new category and continue to deliver exceptional customer experience with the YOOX NET-A-PORTER online stores,” said Stephanie Crespin, CEO and Co-Founder of Reflaunt.