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YOOX NET-A-PORTER appoints new APAC General Manager

YOOX NET-A-PORTER announced the appointment of Natalie Lee as General Manager for the APAC region on 13th January. Natalie Lee has extensive experience operating in APAC’s high-growth fashion and ecommerce sector. She joins YOOX NET-A-PORTER from Vestiaire Collective, where as Vice President for APAC she led the region in becoming a key hub. Prior, Natalie led the Fashion Category at Coupang, a fast-growing e-commerce platform in Korea, and the Women’s Fashion & Beauty category at Zalora.

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In her new role, Lee will be responsible for overseeing Marketing, Communications, Personal Shopping and Commercial planning across all APAC countries outside of mainland China and Japan, and will report to Paolo Mascio, Chief Regional Officer.

Together with her team, she will focus on further strengthening YOOX NET-A-PORTER’s presence locally, where it has a strong customer base serviced by multiple regional offices, distribution centres and digital production studios. Through its leading multi-brand stores NET-A-PORTER, MR PORTER, YOOX and THE OUTNET, it brings customers across APAC a selection of the world’s most coveted luxury brands and collections, combined with personalization and customer service.

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“APAC is one of the fastest growing online markets globally, making it one of the most exciting places in the world to be doing business. Natalie brings a wealth of experience in fashion ecommerce and has an exceptional understanding of the mindset and behaviours of APAC customers. We are excited to have her on board as we continue to strengthen our presence in the region,” Paolo Mascio, Chief Regional Officer, YOOX NET-A-PORTER.