NET-A-PORTER, MR PORTER and THE OUTNET are bringing customers their resale pilot to date, revealed in a landmark partnership between YOOX NET-A-PORTER and the resale technology provider, Reflaunt.
The collaboration will draw on NET-A-PORTER, MR PORTER and THE OUTNET’s heritage of unparalleled and personalised customer service and enable shoppers to contribute to a more circular fashion system by reselling and extending the lives of their designer items, as YOOX NET-A-PORTER takes the next step in its long-term mission to unlock circularity. The resale service will launch first for NET-A-PORTER in Autumn 2021, followed by MR PORTER and THE OUTNET in early 2022.
From the end of October onwards, NET-A-PORTER customers will be empowered to send any well-preserved pre-loved designer items in their wardrobes to a new home, through NET-A-PORTER x Reflaunt’s seamless offer across jewellery, ready-to-wear, bags, and shoes, in exchange for NET-A-PORTER store credit with an extra 10 percent credit incentive or direct bank transfer once sold on.
Reflaunt’s technology powers the entire customer journey to ensure that contributing to the circular fashion economy is as easy as possible, offering complimentary services such as collecting products from the customers’ home, digital product authentication, pricing recommendation and professional photography management. The curated listings are then uploaded on international marketplaces, and orders fulfilled by Reflaunt partners. As part of its service, NET-A-PORTER x Reflaunt will also launch an immediate buy-back option for designer handbags, giving customers the opportunity to receive NET-A-PORTER store credit as soon as their item is accepted by Reflaunt, with no need to wait until the item is sold on to its next owner. The NET-A-PORTER x Reflaunt service will be available first in the UK, followed by the US, Germany and Hong Kong SAR at a later date.
The new resale offer for NET-A-PORTER, MR PORTER and THE OUTNET customers builds on more than 20 years of exceptional global customer service and innovation at YOOX NET-A-PORTER, and provides a new channel for customers to embrace conscious shopping behaviours with the long-term aim of reducing environmental impact for online luxury fashion. It advances YOOX NET-A-PORTER’s commitment to ‘Unlock re-commerce’ – one of 12 commitments within its ambitious ‘Infinity’ sustainability strategy to 2030 – which aspires to give luxury products multiple lives by bringing innovative and exceptional re-commerce experiences to customers across its four online stores by 2025.
Its work in re-commerce complements the original mission of THE OUTNET, which successfully redefined the luxury past-season discount model for online. The new partnership with Reflaunt also follows NET-A-PORTER and MR PORTER’s first move into re-commerce earlier in 2021 through its Watchfinder & Co. partnership, offering a curated selection of the best in pre-owned luxury watches in the US, alongside a MR PORTER part-exchange service for its customers in the UK and US.
“More than ever, our customers are looking for fashion that is not only designed to last, but for ways in which it can go on to be re-loved. We are thrilled to partner with Reflaunt and offer our customers an effortless service that allows them to resell their designer pieces with ease. We see re-commerce as a true enabler to tap into greater product longevity by extending the lives of pre-loved purchases. This collaboration represents an exciting step in our long-term mission to drive the change at YOOX NET-A-PORTER to a more circular fashion ecosystem,” said Alison Loehnis, President, Luxury & Fashion, NET-A-PORTER, MR PORTER & THE OUTNET.
“We have always been impressed by YOOX NET-A-PORTER’s sustainability efforts and are so excited to be their partner as they embrace resale as critical element of their service offering. Reflaunt provides tailor-made resale technology solutions to fashion retailers while giving them access to the largest network of second-hand customers available worldwide. The data this service provides is invaluable and will help them fuel their next phase of growth. NET-A-PORTER, MR PORTER and THE OUTNET customers will be able to explore a fully branded and trusted resale experience and extend the life of their luxury products. It is greatly encouraging to see one of the global leaders in fashion ecommerce take this positive step forward into the circular fashion economy with us,” commented Stephanie Crespin, CEO and Co-Founder of Reflaunt.
Customer resale services will be available for the first time to NET-A-PORTER customers from Autumn 2021 in the UK, and for MR PORTER and THE OUTNET in early 2022 in selected markets.