Retail in Asia

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Shiseido to open first flagship in Japan


Shiseido will open the first flagship store for SHISEIDO, a brand available in 85 countries and regions, in the company’s birthplace of Ginza in April 2020.

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The flagship store will communicate the brand’s worldview and provide a brand experience unique to SHISEIDO that combines the latest technology with human interaction.

To respond to diversifying beauty needs and lifestyles, the store will offer digital content where visitors can freely engage with products using their five senses, beauty counseling that suits the needs of customers, and interactive paid services.

Occupying three floors, it will be the largest stand-alone SHISEIDO store in the world. All products of the brand will be sold, including skincare and makeup, as well as store-limited products.

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Through the store, SHISEIDO aims to meet new customers and improve recognition and understanding of the brand, stimulating the curious minds of beauty explorers.