Kenzo first presented its new TALI bag collection during the Fall/Winter 2019 show, and it is now a success.
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Inspired by a spiritual world, the luck-bringing models in the range were revealed in a virtual constellation via a mobile app created specially for the occasion.
With its new line of TALI bags – a name derived from “talisman” – Kenzo reconnects with a spiritual world, honoring intuition. Presented during the Fall/Winter 2019 show in Paris last January, the collection features clean design and elegant craftsmanship, with sophisticated leathers and bright, vibrant colors.
The bags stand out with their eye motif on the clasp, a universal symbol of good fortune and protection and a favorite symbol of Kenzo co-creative directors Carol Lim and Humberto Leon.
For the launch of the TALI, Kenzo has conceived a digital platform for an interactive discovery of the collection. The unique app was developed with renowned astrologist Susan Miller and artist Filip Custic.
The former explains the unique properties of each of the TALI models, which are showcased in a surrealist universe created by the artist. By spinning an online wheel of fortune visitors can choose the bag best suited for them, reflecting their personality and aspirations.
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An initial selection of models is available in Paris Shanghai, Dubai, and other cities from April ahead of the launch of the entire TALI collection in September.