Italian fashion brand Pinko has uncovered plans to expand its presence in Asia-Pacific, through strategic partnerships to build its presence in brick-and-mortar and on leading e-commerce platforms in Southeast Asia.
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Recognising the strategic importance of the APAC region, Pinko is counting on the anticipated growth of the personal luxury sector, with Chinese consumers playing a pivotal role. Pinko currently has 75 stores in China and 12 across the rest of the APAC region, and the brand expects the expansion to boost its sales growth rate tenfold.
In line with its digital strategies, Pinko has partnered with Zalora and Lazada to enhance its e-commerce presence.
The collaboration with Zalora, owned by Global Fashion Group and operating in Southeast Asia, marks a significant milestone for Pinko.
In addition to Zalora, Pinko has partnered with Lazada Prestige, a subsidiary of Lazada Group based in Singapore, which will enable the brand to reach a broader audience across multiple Southeast Asian countries.
Expanding beyond e-commerce, Pinko also has ambitious plans for its retail footprint.
In Indonesia, the brand plans to open eight stores over the next five years through a partnership with Trans Fashion, which has an extensive portfolio of high-fashion boutiques in major Indonesian cities. Pinko will also enter the Vietnamese market in collaboration with luxury clothing retailer Maison. And progressing Pinko’s broader strategy for Greater China, Pinko will open a new store in Macau’s luxury shopping centre The Venetian.
Leading brand distributor Bluebell Group represents Pinko in Singapore and Malaysia (since 2019), and in Australia since 2023.
“Pinko is committed to offering bold fashion to its customers, and the company’s growth throughout the APAC region is a testament to that success,” said Pietro Negra, Pinko’s chairman and CEO. “With these exciting new developments, Pinko continues to expand its reach worldwide and provide customers with an exceptional shopping experience.”
Retail in Asia is part of the Bluebell Group.