LeSportsac Australia has announced the opening of a pop-up store in Sydney, in partnership with the Bluebell Group, a leading Asian brand operator.
This collaboration follows the successful partnership between the brand and Bluebell Group in Singapore, Malaysia, and Taiwan. The pop-up store, located in The Galeries at the heart of Sydney’s CBD, aims to provide Australian consumers with a captivating experience to discover and embrace LeSportsac’s fashion-forward accessories.
Running for six months, the pop-up store will be accompanied by the launch of the e-commerce site lesportsac.com.au in mid-December. This strategic move not only allows the brand to gauge market reception, but also explores the potential expansion of LeSportsac into the Australian market.
For this debut, LeSportsac is set to introduce its signature collection to its Australian audience: the global Classic and Essential collection. Founded in 1974, the iconic luggage maker already boasts a large global footprint of over 400 retail stores in 20 countries.
Renowned for collaborations with taste makers and trendsetters such as Stella McCartney, Diane Von Furstenberg, Jonathan Adler and Gwen Stefani, LeSportsac offers a range of handbags, travel bags, totes, messengers, backpacks, and accessories.
Bluebell Group will oversee all operations, marketing initiatives, and future brand development for LeSportsac in Australia. Nelly Ngadiman, managing director of Bluebell Southeast Asia and Australia, said: “It is such a great honour for us to extend our existing partnership with LeSportsac in South East Asia and Taiwan to the Australian market. Our commitment to retail excellence and understanding local consumer preferences positions us as the ideal partner for LeSportsac’s entry into Australia. We look forward to a continued successful collaboration with LeSportsac and to growing the brand in the dynamic Australian market.”
Retail in Asia is part of the Bluebell Group.