Retail in Asia

In Markets

Hennessy’s Hennessy Declassified interactive exhibition in Macau

Hennessy Declassified

For more than two hundred years, Hennessy has been leading the pack in the world of cognac globally, and has proudly perpetuated an exceptional heritage based on adventure, discovery, and cultivating the best that nature and man can offer.

SEE ALSO : Pernod Ricard acquires Firestone & Robertson Distilling Co.

Whether it is a single tasting or a unique cocktail recipe, the unmistakable taste is extraordinarily enduring. Hennessy welcomes visitors to explore Hennessy Declassified in Macau, where their five senses will be led on a cognac journey like no other.

Hennessy Declassified Macau: Begin Your Cognac Journey

The Hennessy Declassified exhibition has toured through Asia Pacific regions including Shanghai and Hangzhou, and will arrive at the Galaxy Macau™ from 17th September to 6th October, unveiling the mystery behind Hennessy’s reign.

Hennessy’s exquisite craftsmanship and French art-de-vivre have been honed by more than 250 years of cognac making. Only by coexisting with time can Hennessy become a masterpiece of art and culture. The Hennessy Declassified exhibition is not a traditional event, this is an interactive experience that explores the history and art of the Hennessy family.

Hennessy Declassified 1
Source: Hennessy

Set foot first into the hidden world of Hennessy in France and experience the unparalleled beauty of the vineyards. Then venture within the walls of Hennessy’s history, and understand the brand’s exceptional wisdom that has been cultivated over centuries. Walk through the infographic display area, where visitors can master the myths and knowledge of maturation by simply touching a wall.

Step into the new section where Hennessy’s eaux-de-vie lie, and delve into the source of Hennessy’s craftsmanship. The secret of this “hidden treasure” also allows visitors to explore an important step in cognac making: the Art of Maturation. The eaux-de-vie age in handmade oak barrels, after which the amber-coloured essence is carefully blended, resulting in in the incomparable taste of Hennessy.

Finally, enter the Hennessy Tasting Committee’s Grand Tasting Room, which is modeled after the closed-to-public tasting room situated on Rue de la Richonne in France. The tasting room will deliver an exclusive tasting experience from Fridays to Sundays during the exhibition period.

SEE ALSO :  Pernod Ricard builds whisky distillery in China

Registered participants will take on the role as a member of the enigmatic Grand Tasting Committee, where they will learn to understand, select and make decisions regarding the cognac, with important members of the committee. In the final part of the exhibition, visitors will be able to experience the flavour of Hennessy’s stunningly crafted cognac, a perfect ending to the journey.