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Lego Group reveals APAC leadership reshuffle

Lego Group is restructuring its leadership in Asia Pacific, after the region’s president Eric Maugein steps down after almost 20 years with the Danish toy maker.

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Maugein has transitioned into a senior consultant role, but will continue to advise Lego on new and ongoing APAC projects.

Succeeding Maugein is Claus Kristensen, as SVP, APAC. Kristensen will oversee regional operations, as well as orchestrating the launch of two new business units to drive growth in high-potential areas of the broader region: India & Emerging Asia (IEA) and Singapore, Malaysia & Travel Retail (SMTR). He reports to EVP and chief commercial officer Colette Burke, and most recently served as VP, marketing and e-commerce, APAC.

“I am honoured to have been appointed to lead the Lego Group in Asia Pacific, continuing the legacy of success established by Eric. The Lego Group is such a storied company and has come a long way over the past 91 years – from a small carpenter’s workshop to a modern, global enterprise that is now one of the world’s largest manufacturers of toys,” said Kristensen.

“I am so proud to be part of this company and will be focused on working with the team to deliver a step-up in business performance as we empower more kids and adults around Asia Pacific to unlock the power of creative play.”

As part of this reshuffle, Lego has also promoted regional brand director Uma Ramana to head of marketing for APAC.

In its most recent trading update in August, Lego Group announced revenue for the first six months of 2023 reached DKK 27.4 billion (USD 4.04 billion, a growth of one percent compared with the same period in 2022.