Retail in Asia


EXCLUSIVE : Top mistakes you have definitely made on Chinese social media

Ashley Galina

Chinese market is the most attractive and challenging markets for all sectors. Retailers, in particular, have been experimenting ways of targeting the tech-savvy Chinese consumers and catch up with the trends emerging from the fast-pace internet revolution in the country.

SEE ALSO : EXCLUSIVE interview with Ashley Galina: how to target Chinese consumers

It is the first time that retailers witness an East wave of innovation pervading the global market, and all the stakeholders in the retail industry are working together to understand where the internet revolution is leading.

Retail in Asia met Ashley Galina Dudarenok, an entrepreneur with a strong focus on Mainland China and over 12 years of experience in the region.

Ashley established Alarice ( and ChoZan ( and is now running her personal blog “Ashley Talks” ( to share her knowledge about social media, consumers and Chinese market.

Ashley shared with us the the top mistakes to avoid on Chinese social media.

Watch the video and learn what not to do on Weibo and WeChat.