British cosmetics firm Lush is closing several social media accounts.…
Is Generation Z truly different?
This new generation prioritizes personal experiences and online communities.…
What are those eggs populating Instagram?
Five years ago, there was potato salad. Then there was half an onion, chicken nuggets, and now there is an egg.…
The mind-blowing celebrities 10-year challenge pics
What is the #10YearsChallenge?…
Optical 88 launches CG film for its 30th anniversary
Optical 88 has launched a new campaign to celebrate its 30th anniversary, telling the story of treasuring good memories among family members.…
Post-Instagram age : What’s next?
Instagram replaced print magazines as the primary way people discover fashion and now has a $1.6 billion influencer economy but change is coming.…
What is social shopping like from Facebook to WeChat
Discover what social shopping looks like across five popular platforms; WeChat, Facebook, Instagram, Snapchat and Facebook Messenger.…
Are influencers worth the money?
Influencer marketing : going small to grow big.…
How to get GEN Z?
“I think a lot of luxury brands are missing out, they think millennials are more important and they do not know how to target Gen Z,” Zhong says.…
A roundup of Hong Kong’s top KOLs, bloggers & influencers
Thinking about working with an influencer? Learn about Hong Kong’s top KOLs and inside scoop on their experiences in working with various brands!…