Being able to purchase something off a social platform without leaving it is a burgeoning opportunity. Here, three social shoppability tactics brands can explore and employ to maximise success…
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Bad Customer Experiences Put HKD 117 Billion in Consumer Spending at Risk in Hong Kong
Businesses in Hong Kong are risking 6.5 percent of their revenue, due to poor customer experiences – putting HKD 117 billion in consumer spending at risk in the region, according […]…
Like it or not, the influencer marketing trend is here to stay
In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms, it can be challenging to establish relationships that feel genuine and personal. And…
China intends to examine every social media comment
China’s internet watchdog, the Cyberspace Administration of China (CAC), announced draft guidelines that require platforms to engage a content moderation team “commensurate with the volume of the serv…
Singapore government limits harmful online content
According to the Ministry of Communications and Information (MCI), social media providers may soon be required to “limit access” to dangerous content or to block accounts that include such content.…
Excitement for winter sports soars to a new high on Little Red Book
Recent report released by Xiaohongshu (Little Red Book), a social e-commerce platform with 100 million monthly active users in China, revealed that “the season of snow and ice” became the top lifesty…
Asia’s social ad spend soars 24 percent in Q4 2021
Emplifi, a leading unified customer experience platform, released its Q4 2021 social media data, offering key insights into paid and organic user engagement and post interaction on Instagram and Faceb…
The rise of chat commerce in Thailand
With digital transformation and the ongoing pandemic, global luxury brands explore new grounds to reach Thai consumers through chat commerce, according to a study from LINE Thailand.…
What is China’s new influencer economy?
The new influencer economy forms a novel value chain at its dawn, interconnecting various business sectors while presenting a huge market potential.…
Are you on Clubhouse?
Clubhouse is one of the hottest social media apps that keeps popping up lately.…