Some key opinion leaders have loyal followers, but with so many now on the scene, luxury brands might consider more creative ways to work with those who inspire.…
Chinese Influencer Marketing: Why Chinese bloggers sell so well on social media
Chinese bloggers sell so well on social media like no KOL abroad. Why? This article answers this question from two perspectives: Chinese users and the commercialization of Chinese influencer marketing…
EXCLUSIVE : Top mistakes you have definitely made on Chinese social media
Watch the video and learn what not to do on Weibo and WeChat. …
EXCLUSIVE interview with Ashley Galina: how to target Chinese consumers
Retail in Asia met Ashley Galina Dudarenok, an entrepreneur with a strong focus on Mainland China and over 12 years of experience in the region. Watch the interview and find out how to target Chinese …
Male Chinese bloggers to drive women cosmetics sales
Male Chinese bloggers to drive women cosmetics sales. Men in China have a delicate relationship with female beauty. They are permitted to judge female beauty and they can also rationalise women’s cos…
Givenchy wins on Gogoboi’s new E-Commerce channel
It was only in April that top Chinese KOL Gogoboi launched his own WeChat boutique “Bu Da Jing Xuan,” a platform on which he curates selections of goods from luxury e-commerce retailers like Yoox, Net…
Dolce & Gabbana pulls China ad after Weibo backlash
Italian fashion brand Dolce & Gabbana has pulled an online advertising campaign shot in Beijing, as internet users took to social media to criticise the brand for portraying an underdeveloped Chi…
Shiseido and King Power Thailand target millenial jetsetters
Shiseido Travel Retail has partnered with King Power Thailand to deliver a series of NARS activations in Bangkok, aimed at promoting the brand’s first ever Traveller’s Exclusive collection – NARSissis…
5 China luxury market predictions for 2017
Jing Daily has made a list of predictions for China’s luxury market in 2017, which is set to bring both opportunities and challenges for luxury brands.…
Should luxury brands work with Chinese vloggers?
Swiss watchmaker Jaeger LeCoultre created a stir online in China when it made a bold move to feature China’s #1 internet celebrity in a new advertising campaign posted on its Weibo and WeChat accounts…