Newly crowned brand of the year by Lyst, Miu Miu held a physical screening of its ongoing ‘Women’s Tales’ project on November 25 in Chengdu. Women’s Tales is an anthology […]…
Newly crowned brand of the year by Lyst, Miu Miu held a physical screening of its ongoing ‘Women’s Tales’ project on November 25 in Chengdu. Women’s Tales is an anthology […]…
Luxury brand, Hogan appointed Chinese actor Gong Jun as its global brand ambassador on Valentine’s Day. The celebrity is starring in the brand’s Spring Summer 2022 campaign.…
China‘s microblogging website Weibo is set to launch its own version of Instagram dubbed Oasis.…
Some key opinion leaders have loyal followers, but with so many now on the scene, luxury brands might consider more creative ways to work with those who inspire.…
Chinese bloggers sell so well on social media like no KOL abroad. Why? This article answers this question from two perspectives: Chinese users and the commercialization of Chinese influencer marketing…
Watch the video and learn what not to do on Weibo and WeChat. …
Retail in Asia met Ashley Galina Dudarenok, an entrepreneur with a strong focus on Mainland China and over 12 years of experience in the region. Watch the interview and find out how to target Chinese …
Male Chinese bloggers to drive women cosmetics sales. Men in China have a delicate relationship with female beauty. They are permitted to judge female beauty and they can also rationalise women’s cos…
It was only in April that top Chinese KOL Gogoboi launched his own WeChat boutique “Bu Da Jing Xuan,” a platform on which he curates selections of goods from luxury e-commerce retailers like Yoox, Net…
Italian fashion brand Dolce & Gabbana has pulled an online advertising campaign shot in Beijing, as internet users took to social media to criticise the brand for portraying an underdeveloped Chi…