Newly crowned brand of the year by Lyst, Miu Miu held a physical screening of its ongoing ‘Women’s Tales’ project on November 25 in Chengdu. Women’s Tales is an anthology […]…
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Hogan appoints new global brand ambassador
Luxury brand, Hogan appointed Chinese actor Gong Jun as its global brand ambassador on Valentine’s Day. The celebrity is starring in the brand’s Spring Summer 2022 campaign.…
China’s Weibo launches its own Instagram
China‘s microblogging website Weibo is set to launch its own version of Instagram dubbed Oasis.…
Are KOLs still the key to consumers’ heart?
Some key opinion leaders have loyal followers, but with so many now on the scene, luxury brands might consider more creative ways to work with those who inspire.…
Chinese Influencer Marketing: Why Chinese bloggers sell so well on social media
Chinese bloggers sell so well on social media like no KOL abroad. Why? This article answers this question from two perspectives: Chinese users and the commercialization of Chinese influencer marketing…
EXCLUSIVE : Top mistakes you have definitely made on Chinese social media
Watch the video and learn what not to do on Weibo and WeChat. …
EXCLUSIVE interview with Ashley Galina: how to target Chinese consumers
Retail in Asia met Ashley Galina Dudarenok, an entrepreneur with a strong focus on Mainland China and over 12 years of experience in the region. Watch the interview and find out how to target Chinese …
Male Chinese bloggers to drive women cosmetics sales
Male Chinese bloggers to drive women cosmetics sales. Men in China have a delicate relationship with female beauty. They are permitted to judge female beauty and they can also rationalise women’s cos…
Givenchy wins on Gogoboi’s new E-Commerce channel
It was only in April that top Chinese KOL Gogoboi launched his own WeChat boutique “Bu Da Jing Xuan,” a platform on which he curates selections of goods from luxury e-commerce retailers like Yoox, Net…
Dolce & Gabbana pulls China ad after Weibo backlash
Italian fashion brand Dolce & Gabbana has pulled an online advertising campaign shot in Beijing, as internet users took to social media to criticise the brand for portraying an underdeveloped Chi…