In recent years, pop-up concepts have grown to become a key marketing strategy for brands looking to increase their engagement with customers. The trend is part of what can be […]…
In recent years, pop-up concepts have grown to become a key marketing strategy for brands looking to increase their engagement with customers. The trend is part of what can be […]…
ZALORA and Adidas collaborated to open The Supermart pop-up store in Singapore to boost the sportswear brand’s presence on the e-tailer’s platform. This project aims to strengthen Adidas’s…
For the first time, American cake shop, Butter, will have a brick and mortar diner-inspired space at Landmark, Hong Kong.…
In winter 2020, kapok announced that Vitra, the Swiss furniture powerhouse, has selected kapok as their pop-up retail partner in Hong Kong.…
Parfums Christian Dior chose the island of Hainan off southern China to unveil its World of Pure Beauty pop-up in October.…
SHOPLINE, a global smart commerce platform, announced the opening of its first physical pop-up store “POWERED BY SHOPLINE” in Central.…
Armani beauty announced the opening of its first ARMANI BOX ON AIR itinerant pop-up store at Hainan’s Sanya International Duty Free Shopping Complex.…
Hong Kong beauty brand PITANIUM opened a pop-up store at Harbour City with a series of hair and “makeup care” products. …
French swimwear brand Debayn has announced the opening of a pop-up store in Hong Kong.…
Since joining the house, Chief Creative Officer Riccardo Tisci has reinterpreted Burberry’s rich heritage, reinvigorating many of its house codes – including the Burberry animal kingdom code.…