Retail in Asia

In Shops

Burberry launches animal kingdom pop-ups

burberry animal kingdom

Burberry is launching a series of worldwide pop-ups to celebrate signature bags and accessories. Since joining the house, Chief Creative Officer Riccardo Tisci has reinterpreted the brand’s rich heritage, reinvigorating many of its house codes – including the Burberry animal kingdom code.

SEE ALSO : Burberry and Tencent to open first social retail store in Shenzhen, China

Thomas Burberry chose to represent his company with an emblem of a knight on a horse. For his family crest, he chose a unicorn. Riccardo has built on this history by developing and evolving new animal prints and motifs each season. The pop-ups feature large-scale sculptures of monkeys, gorillas and birds of paradise, inspired by Thomas and Riccardo’s recognition of the power and symbolism of animals.

Building on the house’s history of innovation and creativity Burberry has partnered with Wildlife Works to make the pop-ups carbon neutral. Working in the Congo Basin, their REDD+ offset project helps protect and restore threatened animal habitats within one of the world’s largest rainforests, facilitating the regeneration of biodiversity, allowing bonobos, elephants and other species to thrive.

SEE ALSO : Jimmy Choo collaborates with Timberland for a limited-edition collection

The selection of products includes exclusive editions of signature Burberry leather goods, including the Pocket Bag – a structured tote referencing an archive style – and the TB Bag, which takes its name and inspiration from Thomas Burberry, with a distinctive clasp featuring his initials. The exclusive pieces also include silk scarves, card cases and jewellery.