As the internet economy in Southeast Asia is expected to reach US$330 billion in 2025 and with its rapidly increasing digital landscape and tech-savvy population, brands view Southeast Asia as an unta…
As the internet economy in Southeast Asia is expected to reach US$330 billion in 2025 and with its rapidly increasing digital landscape and tech-savvy population, brands view Southeast Asia as an unta…
Five in ten of Malaysians relate most to micro-nano influencers with a follower count under 500,000.…
In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms, it can be challenging to establish relationships that feel genuine and personal. And…
BIGO Technology is one of the fastest-growing technology unicorns in Singapore. Founded in 2014, BIGO Technology has gained immense popularity in the world.…
Tiffany & Co. (Tiffany) collaborated with Chinese virtual influencer AYAYI to promote the Knot collection.…
The new influencer economy forms a novel value chain at its dawn, interconnecting various business sectors while presenting a huge market potential.…
Singaporean fast-fashion retailer CHARLES & KEITH teams up with Taiwanese digital influencer Molly Chiang for the first time to create a limited-edition collection that is inspired by tropical be…
Indonesian start-up Raena has inked $1.82 million in seed funding, as the social media influencer and e-commerce platform looks to grow within Southeast Asia and beyond.…
Retail in Asia has partnered with PARKLU to promote their report on beauty influencer marketing in China.…
The Shilla Duty Free has teamed up with some of China and Vietnam’s top beauty influencers in a campaign that reached 11 million foreign consumers.…