British luxury label Alexander McQueen is the latest foreign fashion company to set up online shop in China via Toplife.
The JD.com-owned marketplace is the e-commerce firm’s newest venture aimed at luxury clientele in China and allows firms to fully manage the appearance and operation of their store, much like having their own online shopping website in the Asian nation.
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“We are proud to collaborate with JD.com with the launch of our store on their Toplife platform,” said Emmanuel Gintzburger, chief executive officer of Alexander McQueen
“It is a strategic addition to our physical presence in China, part of our multichannel experience. JD.com’s advanced capabilities will allow us to engage with a larger local clientele, whilst respecting the creative expression of the house.”
Toplife is the brainchild of JD.com, whose largest stakeholder is Tencent, the owner of social media giant WeChat. It offers brands world-class warehousing facilities and rapid Luxury Express delivery, as well as personalized 24/7 customer care.
JD.com boasts a vast logistics network that can reach 600 million people with one-day shipping. However, rivalry with fellow Chinese e-commerce company Alibaba remains hot, and when the latter launched its high-end mall Luxury Pavilion in August, JD.com responded in October with Toplife.com.
“We are committed to bringing top-notch service and a vast array of options to our discerning luxury consumers,” said Richard Liu, CEO of JD.com.
“Alexander McQueen’s critically acclaimed collections are a perfect addition to the growing range of sophisticated offerings available on Toplife.”
Alexander McQueen already counts 15 stores in China and Hong Kong, located in major shopping centres and hotels.
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Toplife currently sells other high-end foreign brands including La Perla, Emporio Armani and Rimowa, compared to Luxury Pavilion, which carries labels such as Burberry, Hugo Boss and Guerlain.
Saint Laurent joined Toplife’s roster earlier this month, adding the brand was expanding its e-commerce reach in mainland China.