U.S. activewear Vuori has put roots down in China this month, opening its debut store in Shanghai.
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Located in Jing’an Kerry Centre, a shopping mall in downtown Shanghai, the 1,600-square-foot store neighbours cult-followed sportswear brand On Running, as well as French footwear brand Salomon, and Canada’s Arc’teryx.
Inside, the store boasts soft cream and natural wood interiors, warm lighting and quotes on the wall that read, ‘Run.Surf.Hike.Train.Chill,’ riffing on the California brand’s relaxed and modern style ethos.
The store stocks the athleisure brand’s full range of apparel and sportswear for women and men.
Coinciding with the launch, Vuori hosted a series of group exercise events with local customers at the outdoor piazza of the mall.
Established in 2015 by founder and CEO, Joe Kudla, Vuori first entered China in 2022, opening a storefront on Alibaba’s Tmall. That same year, the activewear brand opened dedicated e-commerce sites in Hong Kong and Singapore, following its successful entry into Australia.
Looking ahead, Vuori said it has plans to open more stores in China and will focus on Shanghai first, with a second store coming to Grand Gateway 66 shopping mall this autumn.
“We’ll potentially look for one more store in Shanghai; some early conversations in Beijing are already happening,” Andy Lawrence, vice president of international at Vuori, told WWD in an interview.
“China is not one singular market, you really can’t blanket it with locations.”
China’s sportswear market is projected to reach an estimated value of USD82.8 billion by 2024, according to a Retail in Asia report.